This particular Snickers commercial always makes me laugh. I love Betty White and her sense of humor. I think the intended audience is anyone with a stomach, or anyone who gets hungry. The secondary audience may be anyone who likes chocolate or candy bars. The commercial suggests that "you're not you when you're Hungry". Meaning that some of us get sluggish, confused, or like myself "hangry" which is anger caused by hunger for those of you who have never heard of this made up word. The specific goal of this commercial is to influence the audience to curb your hunger and get you acting back to normal by eating their product. I think this series of commercials is pretty successful in achieving its goals, because they pretty accurately display how we all tend to act when we have gone too long without eating. If you've never seen the other commercials I urge you to YouTube "You're not you when you're hungry" and see some other the other amusing videos.